The college preparation, search, application and financial aid process is extremely complex and anxiety ridden with numerous key decisions to be made at several stages beginning as early as a high school student’s freshman year. High School guidance counselors, with the best of intentions, cannot possibly provide the college admissions counseling required to make many of these critical decisions. National counselor to student ratios at public schools are approximately 300 to 1 and their duties are constantly being expanded resulting in college counseling becoming more of a minor aspect of their role. One estimate from the National Association for College Admission Counseling based on the results of a national study indicated that public school guidance counselors can provide about 38 minutes of college counseling per student per year and there is no parental support included during this counseling to factor in family considerations such as financial issues. This is simply not sufficient given the magnitude of what is at stake for the student and the family.